When Sachi Ganzak and her husband, Matthew, learned they were expecting, they envisioned big things for their daughter, Sophia Bella. The entrepreneurial parents (Matthew founded the e-commerce platform StoreFilter) quickly launched a business under the baby’s moniker to craft a legacy. Sophia cooed in Sachi’s arms as the pair filed the business papers hours after she was born in 2020. “We wanted to create something that she could grow into, that was in her name and would be with her forever,” she says.
When they set out to shop for comfortable, luxe clothing for Sophia, the parents found a niche for the business. Sachi noticed many children’s brands sported unicorns and rainbow prints in flamboyant colors—far from the subdued elegance the young mother favors. “I wanted ultra-soft and natural fabric for my baby’s sensitive skin but also in prints that look like luxurious, high-end designer clothing—without the hefty price tag,” she says. Within two years—and with a new baby, Leo (now 2), on the way—Sachi developed the Sophia Bella brand, drawing upon her Italian heritage for inspiration.
Sachi and her family vacation at least once a year in Italy, where elegance is embedded in the social fabric and in fashion (attention to detail and quality of materials is fundamental). Sachi applies the philosophies to her personal style and believes simplicity is key. Her wardrobe—and the Sophia Bella brand—focuses on a quiet-luxury uniform of black or white, with pops of red and gold. “Even at home, I stick to what I know, and I don’t overcomplicate it,” she says. “It makes life easier.”
Courtesy Sophia Bella/Kristen Logsden Photography
sophia bella pjs mom and baby
Sachi seeks beauty in the ordinary, aiming to turn everyday occasions into indulgences. She finds joy amid the frenzy of running a household and business, in the snuggles between bites of pancakes and the sweet surrender of her babies’ sleeping faces.
The pajamas’ buttery fabrics feel heavenly and cater to sensitive skin, a necessity because Sophia and Leo had eczema as infants.
For the nursery goods—which include footies, adult and child PJs, and bedding—Sachi sought a soft, ultra-breathable, hypoallergenic fabric. She opted for bamboo for its smoothness and temperature-regulating properties (thanks to its moisture-wicking effects and breathability, the fabric helps keep littles feeling pleasant, whether it’s cold or hot).
Sachi and Matthew agree that everything must be grounded in intentionality. “I want my kids to see those logos and this luxe lifestyle and know it’s because their mom and dad worked really hard to achieve those things,” she says. “And I want them to know that they can achieve those things too … They can have and achieve whatever they want in life.”
Courtesy Sophia Bella/Kristen Logsden Photography
Sophia Bella pjs kids playing
The mom had her babies—4-year-old Sophia Bella and 2-year-old Leo—in mind when choosing the lightweight bamboo fabric for the line of matching footies, bedding and kid and women’s PJs.
Have a Pajama Day
Pick a day to stay in your PJs—intentionally taking time off from the go-go-go teaches kids the value of downtime.
Set the scene: Get all chores done the day before so you’re not distracted by looming to-dos. Stock the fridge with ready-to-eat, healthy snacks, stash cell phones (to model being present), and load up your queue with pre-approved family movies and plenty of screen-free options to minimize decision-making.
Embrace the empty hours: Our minds declutter and expand when we take a break. Talk to your children about the importance of relaxing, and let them see you enjoying the time off. Offset boredom cries by setting expectations, validating their feelings, and reflecting on the experience and benefits afterward. Practice mindfulness techniques as a family to help kids settle into the moment.
Give them space: Rotate quiet time and family time to allow minis solo blocks during your Pajama Day. This lets them explore the world at their pace and encourages daydreaming, which helps reset overstimulated minds and foster creative thought.