
Nov17NewHot10
LEE COUNTY
Coastal Outfitters
Promenade at Bonita Bay, coastaloutfittersswfl.com
The third location for the outdoor gear retailer in Southwest Florida
Fleet Feet Sports
Bell Tower Shops, fleetfeetsports.com
Shoes for active kids and adults
New & Hot
Retail
Francesca’s
Miromar Outlets, 495-6060, francescas.com
Clothing for young women, along with jewelry, gifts and more
H&M
Miromar Outlets, 495-6060, hm.com
On-trend clothing and accessories
Little Paris
Promenade at Bonita Bay, 450-8232, littleparisboutique.com
Home décor with French flair
Sandy Feet
Promenade at Bonita Bay, sandyfeetgifts.com
Home accessories for coastal living
Soft Surroundings
Coconut Point, 221-6159, softsurroundings.com
Women’s clothing, home goods and beauty items
Total Wine & More
Coconut Point, totalwine.com
The name says it all.
Tuesday Morning
Coconut Point, tuesdaymorning.com
High-end home goods, gifts, toys and more at low prices
COLLIER COUNTY
A. Jaron Studio
3784 Bayshore Drive, 596-8610, ajaron.com
Custom jeweler relocated from Trail Boulevard
Antica Sartoria
Mercato, 216-8119
The third Florida shop for the popular Italian clothier
Carolyn’s Off Third
294 14th Ave. S., 331-3632, carolynsoffthird.com
High-end consignment store
Cypress & Palm Boutique
Pavilion Shopping Center, 631-2903, cypressandpalmboutique.com
Boutique women’s clothing shop with a coastal vibe
Fritz Martin Cabinetry
365 Fifth Ave. S., Suite 104, 963-1731, fritzmartincabinetry.com
High-end, custom cabinetry
Gallery CW
993 Second Ave. N., 307-8498, gallerycwnaples.com
Upscale gallery featuring works by Dennis Creadon and Brad Woods
GalleryVIBE
Pavilion Shopping Center, 417-3450, galleryvibe.com
Paintings, prints and home décor from the folks behind Galerie du Soleil
Happy Feet Plus
Pavilion Shopping Center, 351-2260, happyfeet.com
Comfort footwear, including Kenkoh Massage Sandals
Mainstream Boutique
Shoppes at Vanderbilt, 431-6034
The first Southwest Florida location for the unique women’s clothing shop
Mare Blu
600 Fifth Ave. S.
Women’s swimwear and beachwear
Pedego Electric Bikes
10565 Tamiami Trail N., 370-8640; 3945 Bayshore Drive, 398-6078; pedegoelectricbikes.com
Two locations for electric bicycle sales or rentals
Pretty Is Pink
Shoppes at Vanderbilt, 653-9958
On-trend women’s boutique clothing
Soft Square
3078 Tamiami Trail N., 963-9363, softsquare.com
The Sarasota-based contemporary furniture studio opens in Naples.
SUNS
Mercato, hello-sunsusa.com
Outdoor furniture crafted in the Netherlands
St-Tropez Home
Waterside, st-tropezhome.com
The Naples-based home décor store opens a Waterside location.
Secrets of Jennifer’s Success
Back in 1983, Jennifer Williams opened Jennifer’s on McGregor Boulevard and remarked to one of her early customers, “If I can just make it five years…” Trends have come and gone, but Jennifer’s is still there. Williams has survived the unforgiving world of retail, but she never quite feels like she can coast. And maybe that’s the story of her success.
As we introduce the new and hot retail news for this season, Jennifer gives us some ideas about what it takes to remain hot after all these years.
- Guide the customer through the latest trends. “You can buy clothes anywhere,” she says. “We cultivate the mindset of how to put it together.”
- Add a personal touch. “It kind of feels like Cheers in here,” she says. Everybody knows your name—and they’ll offer you a glass of wine at the front door.
- Connect with the community. Jennifer’s hosts Fashion Forward Fridays, where a portion of profits gets donated to a local nonprofit. Its annual food drive for the Community Cooperative brought in close to 1,200 pounds this year.