If you want proof that a small city like Naples can compete with major culinary destinations, look no further than Asif Syed, founder of 21 Spices restaurant.
Syed has defeated Bobby Flay, appeared on Guy’s Grocery Games and Cutthroat Kitchen, and has showcased his talents at the James Beard House in New York. Through these achievements, he has helped put Naples on the national culinary map.
“Let’s show everyone that a small town like Naples can create a top chef like this and share our philosophies and our values and our hospitality,” Syed says. “I have my heart here, beating in Naples.”
Born and educated in India, Syed began his culinary journey after earning a coveted internship at the Marco Island Marriott (now the JW Marriott Marco Island Beach Resort) in 1999. He later spent 14 years at the Hilton on Marco Island, including a decade as executive chef. Although he found success there, Syed knew he wanted a greater challenge.
“I was not challenged,” he says. As a child, Syed’s competitive nature was evident—he was once so successful in school competitions that he could not carry all of his trophies home at once. “I wanted to create a national image for myself, which I could not have done without opening 21 Spices.”
The restaurant, now several years established, introduced modern Indian cuisine to Southwest Florida while showcasing Syed’s creativity, heritage, and passion for hospitality.
For Syed, however, 21 Spices represents much more than a restaurant. It serves as a platform for community impact. Through his kitchen, he supports local nonprofits and charitable causes, champions local growers and farm-to-table dining, and mentors the next generation of culinary professionals.
“It adds magic to the food,” he says of using fresh, locally sourced ingredients. “Knowledge is something that has to be shared,” he adds when discussing his commitment to teaching others.
Syed’s leadership philosophy centers on compassion and connection. He believes success begins with treating people well, from employees to guests. “First and foremost, you have to be a good human being,” he says.
His approach to hospitality is rooted in generosity and love. “When you share food, that is an amazing feeling. It’s just love,” he says. He also encourages his team with the same words his father once gave him: “Don’t worry. I am with you.”
“With that kind of support,” Syed says, “you can conquer the world.” His next ambition is to earn a Michelin star—an achievement he hopes will not only recognize his restaurant but also celebrate the community that supported him. “I will bring back that star and give it to my people,” he says.