In choosing everything she stocks at her Naples children’s boutique, All About April’s owner Chris Conell considers one thing: sourcing unique, luxury styles that parents can’t find elsewhere.
Most recently, that meant adding designer Stella McCartney’s pint-sized collection (which reflects the same casual-chic aesthetic and sustainable values as her adult line), BILLIEBLUSH (known for its playful, cheery palette) and Petit Bateau (the luxe French brand with ultrasoft basics, sleepwear and knickers).
The recent arrivals dovetail with a trend Conell has noticed since the pandemic, with young girls opting for laid-back athleisure over frilly dresses. “For girls ages 5 and up, it’s all about nice leggings, joggers and loose tops,” she says. “Just like mom is wearing.”
Conell, who moved from Germany to Naples 15 years ago and bought the existing boutique, focuses the majority of her stock on head-to-toe outfits, including Habitual puff-sleeve smocked shirts with denim shorts (plus a hair bow, of course), Georgia-made Bailey Boys chinos and polo shirts, and Boboli bodysuits for babies, along with an extensive selection of swimwear.
And, Conell notes, most of the brands at All About April deal exclusively in childrenswear, so they’re experts at “making super cute things for kids.”