For our May Best of the Gulfshore issue, we took our cover fashion to Prime Social Reserve. Fifth Avenue South's first rooftop opened last fall after unwinding a longstanding city code that had long kept restaurants off the upper floors.
The space draws members in on foot and by golf cart, some stopping in before dinner, others after, most returning before the night is out. With its striped awnings, trellised philodendrons, private wine lockers and a menu that moves between wagyu and gold-dusted chicken nuggets, the VIP space pulls different Naples circles into the same room.
It was a fitting backdrop for an issue centered on the best of what Southwest Florida has to offer.
Below, the outtakes from our day on the rooftop.
Photography by Omar Cruz
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When the members-only Prime Social Reserve opened last November, it introduced Fifth Avenue South’s first rooftop, with striped awnings and terrace seating framing the scene above the street. Dior skirt, sandals and handbag; Akris shirt; Silvia Tcherassi belt; Pinkgun Gallery vintage necklace.
Photography by Omar Cruz
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Two bars anchor the indoor-outdoor space. Members can access private wine lockers, rotating events and an unaccompanied guest system, letting them book a table for a friend. Francesca Miranda dress; Silvia Tcherassi handbag; Pinkgun Gallery jewelry; Sam Edelman shoes.
Photography by Omar Cruz
on the cover naples prime social reserve bar blue fringe dress
The design feels like a yacht deck, with polished teak, trellised philodendrons and a skylight. Francesca Miranda dress; Gianvito Rossi sandals; Silvia Tcherassi ankle cuffs and necklace; Roberto Cavalli bracelet; Fly Boutique vintage earrings; Blumera handbag.
Photography by Omar Cruz
on the cover naples prime social reserve oversized skirt
Many arrive on foot or by golf cart, dropping in between plans and returning later. The room draws different Naples circles into the same orbit. Dior blouse; Diana Kassabov skirt; Mango belt; Dior belt charm; Jeanne Lanvin handbag; Dior scarf; Betsey Johnson shoes.
Photography by Omar Cruz
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Chef Alejandra Landin’s creations move between polish and play—miso cod and wagyu alongside gold-dusted chicken nuggets. Silvia Tcherassi striped blouse, skirt & beaded necklace; Diana Kassabov belt; Ayounik beaded necklaces; Fly Boutique vintage earrings.
Photography by Omar Cruz
on the cover naples prime social reserve rooftop red look
Photography: Omar Cruz
Model: Vere Ronner
Hair/Makeup: Duality Artistry
Styling: Veronica Porras