For local beachgoers, there’s no greater feeling than the moment you settle into your shaded lounge chair, cold drink in hand and toes in the sand. The downside: everything involved in setting up that blissful moment. Packing, hauling and maneuvering beach gear over sand in the sweltering sun is laborious. Thankfully, there’s now a local service that alleviates the inconvenience. Naples Beach Cabanas offers white-glove setup and breakdown, encouraging languid days along the Gulf.
Serving all Naples beaches (including private beachfront residences), the rental company, from Florida Gulf Coast University grad Frank Scerbo, was inspired by high-end cabana services at beach clubs abroad.
Photography by Christina Bankson
chair and umbrella setup on naples beach
The rental service supplies all your beach essentials, including chic chairs and shade, sunscreen, a Bluetooth speaker, a lock box, and a cooler with ice and purified water.
Reserving your cabana is simple: Choose your beach and book a package of five hours or longer through the website. Set-ups range from a single, two-person cabana to a string of four pretty shelters to host a party with friends. All include a teak picnic table, with boho fringed umbrellas, nautical-striped chairs, and coordinating towels and beach blankets. YETI coolers are fully stocked with ice and purified water. Not overlooking any details, the team also equips you with sunscreen, a Bluetooth speaker, a lock box for valuables (no need to risk your Tom Ford sunnies in the water!) and a mini trash can to keep the beach clean. For an additional fee, you can extend your reservation up to an hour before it’s scheduled to end or add beach games, like Spikeball, and family-friendly extras, including kid-sized lounge chairs, buckets, shovels and excavator toys for building the ultimate sandcastle on the shore.
On the day of your reservation, just show up at the beach and walk to your fully loaded camp. After a day of sun, surf and sand, there’s nothing to pack up or load in the car. Your concierge sweeps in to tidy up, and you leave with all those blissful beach vibes intact. The ultimate flex: rolling up to the beach and sliding right into your decked-out cabana.
Courtesy Naples Beach Cabanas
cabana setup on naples beach on sunset
Choose from five-hour packages for two, or opt for the four-cabana service, with supplies for eight or more friends. When you’re done, you just call your attendant and head home; they’ll take care of the cleanup.
Courtesy Naples Beach Cabanas
beachgoers enjoying beach scenery under cabana
Courtesy Naples Beach Cabanas