Covering Southwest Florida’s wellness scene for the past two years, I’ve encountered countless soap and skincare brands touting natural ingredients and clean formulations. And, while many local makers create stellar products, it takes something special to stand out in the saturated natural beauty market. Enter Vitasana: The Naples-based brand delivers clean, luxury skincare—with Environmental Working Group (EWG) certification backing its claims—at drugstore prices.
Loaded with naturally derived, toxin-free ingredients, the hybrid gel-serum formula lathers like a dream. It combines water- and oil-loving ingredients for a silky suds experience that cleanses while maintaining the skin’s moisture barrier. You’re not just washing up, you’re feeding your skin antioxidant-rich ingredients like cherimoya fruit extract and soothing aloe vera in a light, refreshing soap.
Essential oil-based scents with crowd appeal transform your shower into a spa. I like to use the Mandarin Orange or Sea Buckthorn to energize my mornings, while the Lavender Citrus creates a calming evening ritual. The bottles, with their springy pastel hues and minimalist aesthetic, are pretty enough to display.
Photography by Christina Bankson
vitasana body wash
For founders Scott and Donna Pecci, creating safe, effective body care became personal after struggling to find suitable solutions for their daughter’s severe eczema and acne. The couple was alarmed over the lack of strict regulation in skincare formulations and set out to do things differently. After a year of collaborating with cosmetic scientists, the Peccis debuted the hypoallergenic formula that’s luxurious and gentle on my sensitive skin. All their products (three body washes and a lotion) are third-party tested and EWG Verified, ensuring full transparency and omission of roughly 1,500 unacceptable ingredients.
I take pleasure in elevating ordinary moments, and with Vitasana, showering becomes a ritual. When I glide the aromatherapeutic, velvety gel-serum wash across my skin, I’m reminded that self-care can start with life’s simplest acts.